I decided to analyse Madonna Lucky Star as its one of my favorite songs and apply Goodwin's theories.
1. Music Videos must demonstrate genre characteristics; this video features some characteristics that should feature in a pop song such as this such as a lot of attention on the singer, but she is a very tom-boyish girl and doesn't have much of a story line as most pop songs do, but this may be because of the time it was released. Because of the type of song it is from the lyrics you would think it was some kind of romantic video but there is no men involved apart from two male dancers and the setting doesn't change at all.
2. Relationship between lyrics and visuals; there isn't much of a relationship between the lyrics and the visuals but because of the type of genre it was you would think there would be.
3. Relationship between Music and visuals; there are a few dance moves that are in time with the beat of the song.
4. Demand of the record label; there are a lot of close ups on Madonna's face as she is the main person in the video but also to advertise her and her music by the way she id filmed and shown
5. Voyeuristic treatment of women; Madonna isn't much exposed in this video as she is in some of her other videos but there is close ups on her legs and stomach.
6. There is no intertextual reference in this video
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