Digipacks

A digipack is a cardboard case normally for a promotion copy of a song, it also normally features the music video of this song.

The codes and conventions of a digipack is that they are made of cardboard, they must feature the record label logo to show who they are, the DVD logo to show it is DVD compatible, a bar code, copy right information. Information on the spine so when on a shelf so you can tell which album it is. It may also feature an information booklet inside the digipack. The song names will be on the back of the case, and the lyrics may be inside the information leaflet.

A record label may choose to use a digipack that a CD in a jewel case for many reasons, such as it would be a lot cheaper to produce cardboard copies than it would be to produce had copies, also when a jewel case breaks the cd will fall out or get damaged but when digipack starts to look worse for wear you can Sellotape it back together. Digipacks are normally sold for promotion.

The only added benefits to the consumer for buying a digipack would be more for value and a better design