1. Genre Characteristics- this video is set in Brooklyn and we know this because its on Jay-Z hoodie, it is a very Urban area. All through this video there is a wide range of representations of the gangster life such as people cruising in cars, dogs fights, getting pulled over by the police and the sound of gun shots. There are a few quick shots of scantily-clad women, suggesting its a rather cheap area. Their were a were scenes inside a jail which emphasises the gangster life even more.
2. Relationship between lyrics and visuals- Jay-Z sings 'from the hood' and then pulls his hood up. Then sings 'Radio' and a picture of a radio is shown. Also there is an image of a women and Jay-Z sings 'b***h'
There is a strong relationship between the lyrics and the visuals, but sometimes very literally and sometimes more subtle.
3. Relationship between music and visuals- The Video is cut in time with the beat of the song and the beat of the song is hard hitting and aggressive so giving the quick cuts a harder edge.
4. Demand of the Record Label and the need for Close ups on the Artist- There are a lot of close ups on men suggesting a male dominance over the video. But not so many shot of Jay-Z himself because he is an already established artist and doesn't need as much exposure as other new artists would
Also Jay-Z owns his own record company as well as being part of island/def jam which means even less control from the record company.
5. Notion of looking and Voyeuristic treatment of the female body- Jay-Z puts his hand over the camera so that it seems as though you are looking through his hand, there is also a x-ray vision shot through the boot, when Jay-Z gets pulled over by the copes and he has suitcases of money in the boot.
6. Intertextual reference- This could possibly just be a video of him.
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