Andrew Goodwin

1.       Music videos demonstrate genre characteristics

2.       There is a relationship between lyrics and visuals

3.       There is a relationship between music and visuals - Contradict, illustrates, and amplifies

4.       The demand of record labels will include, the need for lots of close up shots of the artist and the artists may develop motifs which recur across their work

5.       There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body

6.       There is often intertextual reference.